It maps out all of the touchpoints that a customer has with your brand, including online and offline interactions, and helps you understand the customer’s emotions, motivations, and pain points at each stage of their journey.Ĭreating a customer journey map may seem daunting, but it’s an essential step in improving your marketing and sales efforts.
A customer journey map is a visual representation of the entire customer experience, from the customer’s perspective.
To truly understand your customers’ journey, you need to create a customer journey map.
